What is SEO? And why does it matter for your Website and Business Growth

What is SEO? And why does it matter for your Website and Business Growth

What Is SEO / Search Engine Optimization?


SEO stands for “search engine optimization.” In simple terms, it means the method of improving your site to extend its visibility when people look for products or services associated with your business in Google, Bing, and other search engines. the higher visibility your pages have in search results, the more likely you’re to garner attention and attract prospective and existing customers to your business.

SEO is often complicated once you dig deep into it. But, it’s relatively easy for you to know the fundamentals and implement them on your site. And, just by covering the ABCs, you’ll be putting your business before the competition in many cases.

How SEO works?


SEO works by optimizing your site for the search engine that you want to rank for, whether it’s Google, Bing, Amazon or YouTube.

Search engines like Google and Bing use bots to crawl pages online, going from site to site, collecting information about those pages, and putting them in an index. consider the index sort of a giant library where a librarian can pull up a book (or an internet page) to assist you to discover exactly what you’re trying to find at the time.

If you want more organic traffic to your website, then you need to understand Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm.

The search algorithms are designed to surface relevant, authoritative pages and supply users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher within the search results.

Why SEO is Important?


Visibility and Rankings:

When checking out a service or product online, users are more likely to settle on one among the highest five suggestions that the program shows them. SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert.

Web Traffic

Increased web traffic is one of the most goals of SEO, and you increase traffic once you increase visibility and rankings. Consider this for a moment: nearly 33% of clicks attend the primary ranking page, and therefore the first five listings recover from 75% of all clicks.


The better your SEO score is, the upper you’ll appear on search engines like Google and Bing. While ranking higher on Google is appealing to all or any brands because of increased visibility, a secondhand benefit is that they trust you again with potential customers.

What is SEO and why it is important

Understanding the Importance of SEO for Modern Businesses


 Google looks at a spread of various factors when determining the ranking of internet sites that show abreast of their SERPs. they need to seek out content that’s relevant to the user’s query, but which will even be trusted to supply a value for the reader. When content ranks highly on the SERP, it’s a way the greater chance of attracting clicks and a spotlight than the content ranked lower. An estimated 30% of clicks will attend the search leads to Position One on the SERP, falling to 12% by Position Three. At rock bottom of the page, sites in position in nine and ten only receive about 2% of the clicks.

This year, the necessity for SEO rose to an all-time high. As consumers shifted en bloc to online, even the foremost traditional business realized that they have to accelerate the shift to digital.

SEO is that the most viable and cost-effective thanks to both understand and reach customers in key moments that matter.

Many brands and businesses know (or think they know) that they have SEO for his or her digital properties, and therefore the benefits they’re going to get from the SEO work being implemented on their behalf.

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